The Australian Defence Force wanted to streamline its communications and recruitment process under a single masterbrand. Previously known as Defence Force Recruiting, ADF Careers unites all messaging across the Navy, Army and Air Force, making it easier for prospective recruits to find a role that suits them. 

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After working through a few design concepts for the new logo, we decided to use a chevron pattern. Chevrons are used in the military to denote things like rank and length of service, and with their arrow-like design, our chevron implores recruits to move forward with purpose with a career in the ADF. ​