The SES are one of the most crucial emergency response services we have, playing a critical role in protecting communities during times of floods and storms. We tend to only hear about the frontline responders in these times of crisis, but the truth is that many people are needed to pull off a rescue.

 

In our campaign, titled 'Everyone Counts', we dramatised the collective efforts of each person in the SES, which make it possible to send someone to the frontline  — showing that anyone hand is a helping hand in times of disaster. The campaign is targeted at both paid and volunteer roles alike.