Zip introduced new product to their financial suite, Zip Plus, to separate them from Buy Now, Pay Later models. Zip Plus offers customers a credit limit, giving them more financial freedom to spend their way.

 

To launch it, we created a fresh and modern campaign that shows people how Zip Plus puts them in control of their finances — with credit limits and repayment plans that afford them more flexibility than ever before.

The campaign ran across OOH, Social, Transit and YouTube.